Founded in 1910, Beijing Longhui Winery Co., Ltd. has undergone several transformations, from a church-run winery to a public-private partnership and a Sino-French joint venture. It is now a state-owned holding company under Beijing Yiqing Holdings Co., Ltd. After a century of development, Longhui has grown into a professional wine producer and seller with its own brands, intellectual property rights, and independent innovation capabilities.
The Chateau Hansen has nothing in common with other wineries in China. It stands out both in terms of wine quality and its social mission. 'Quality' is in the sense that it is primarily organic, but also in terms of viticulture, vinification and ageing. Much of our action and inaction are unique in the local landscape. Mr. Han's goal is to transform an arid desert into green vineyards with irrigation from the Yellow River and the use of groundwater. A significant social objective of this plan is to create employment and better standards of living in his native region. This is recognised as part of a larger, national project to help develop the poorer regions of China.
