Many years ago four people with a passion for wine turned a key and unlocked a small office perched above a real estate agency in Bondi Junction. With a creak of the door Cellarmasters was officially open for business. The year was 1982, and a simple vision had brought these four together: to share their passion for wine with the rest of Australia.
Of course, much has happened since then. Australian wine has stormed onto the world stage to claim its place. Cellarmasters members now number a staggering 360,000. And more than 28 years on we continue to stay true to that original vision.
Twenty-eight years! That’s quite a milestone! Of course we couldn’t have got there without loyal members, and to say thanks we’ll always strive to provide you with the best wine deals and best service possible.
Griffith Park Sparkling Rose and Sparkling Brut wines reflect the essence of Australia. Fruit driven, full bodied with depth of flavour
they are sunshine in a glass! Elegant, sophisticated, award winning, affordable bubbly.
Hidden Talent Wines is a new wine retail concept, put together by winemakers, of small batches of premium boutique wine. The wines are incredible value and come direct from the producer, much like an on-line growers market. However, these wines are too good to go under the winemakers’ label at this price, so they’re hidden…
As a small winemaker, I know how difficult it is to compete in the current wine marketplace where the pricing is now dominated by the $10-15 range. Hidden Talent Wines gives small producers an avenue to sell their wines directly to you without the need to compromise quality or image.
Unlike the lucky dip of “cleanskins”, we can guarantee that every bottle has been carefully made and selected based solely on quality. These wines normally retail from $25 up to $60/bottle.
By buying these unique batches directly from the winemaker (via the Hidden Talent website), the distributors’, wholesalers’ and big retailers’ margins have been removed. Most of the wine is also dispatched directly from the winery, eliminating double shipping and double warehousing.
We produce limited quantities of Super Premium Shiraz from six of Australia’s premium shiraz producing regions. Each wine is made by a winemaker in that region, a winemaker who has demonstrated the ability to produce outstanding wine. There are no commercial restraints placed on our winemakers in the production of the wine. The brief is simple, buy the best fruit you can and use new oak of your choice. Palmarium (Latin for outstanding), is the name of our virtual winery and Exemplar (Latin for original), is the name we have given to our Super Premium Shiraz. The quantity of wine produced with each winemaker is limited to 10 tons of fruit which produces around 650 dozen bottles.