Sober on Mondays
Drinking action happens on the weekend
Mondays are the perfect day of the week to have a serious conversation with wine lovers - that's when you have the highest chance that they are sober. Only 5% of wine consumption happens on a Monday, while the weekends account for 56%. As suspected, Saturday is the big drinking day, with 22% of drinks.
At Corkscore, we love stats. This analysis is not based on surveys, but on real world behaviour of wine lovers. We measured the number of iPhone wine reviews posted by our users to Corkscore.com, after cleansing the data for obvious kinks, such as test reviews by first time users.
It is not surprising that Friday and Saturday are the two big drinking nights. One should stop for a moment though to consider the consumption on Sundays, which appears just as high as on Fridays. So people aren't quite sobering up in preparation for the new work week just yet.
Perhaps we are dealing with those bottles consumed over Sunday lunch here? We will run some more numbers on varietal and regional split, as well as rating deviations by day of the week.
Until then, keep the reviews coming, folks. The more ratings we have, the more insightful analyses we can generate.
